Reeca Lim is the Senior Brand Manager at Passion Republic, where she supports studio and IP brand strategy across both the game publishing portfolio and the broader Passion Republic brand. She supports marketing roadmap planning and studio brand positioning throughout the game lifecycle.

Her experience spans brand building, publishing strategy, and cross-functional collaboration, working closely with development teams, product leads, and external partners to align creative vision with business and IP goals.

Reeca focuses on fostering cohesive brand and marketing strategies while contributing to sustainable growth for both games and the studio.