Lim Pei Yen is a Producer at Wizard Within, an award-winning children’s publishing company and sister company of Passion Republic. Over the past 10 years, she has been involved in creating meaningful content through children’s books, storytelling experiences, and family-focused projects.

Passionate about emotional storytelling and creativity, she believes engaging and interactive content is built through connection, imagination, and memorable experiences that grow with children and families. She continues to create experiences that inspire children and bring families closer together.